Warner Bros Discovery (WBD) has hired Amanda Wills away from the Wall Street Journal, and appointed her to the role of Group Senior Vice President and Chief Content Officer for the cable network.
Wills will be in charge of content strategy across CNN’s traditional television channel, its digital platforms and its streaming services, including a forthcoming direct-to-consumer service that the network is currently developing.
Wills previously worked at CNN from 2017 to 2022, with her most-recent role involving content programming at CNN Plus (stylized as CNN+), the network’s first shot at a direct-to-consumer service, which shuttered after just one month. She left CNN to join the Wall Street Journal as its Chief Content Officer for video initiatives.
“Under her leadership, WSJ video exponentially grew in audience size and engagement as well as earned Peabody and Emmy Award nominations,” a CNN spokesperson wrote in a statement.
Before CNN, Wills was the deputy executive editor at tech and pop culture website Mashable.
Wills starts on April 14 and will be based out of CNN’s New York City offices.
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Editor’s note: An earlier version of this story misspelled Wills’ last name throughout the article, and was updated Monday afternoon.
