Roku on Friday debuted a new sports portal that allows fans of the National Women’s Soccer League (NWSL) to find games across different channels and streaming services.
The NWSL Zone will spotlight games airing on free, ad-supported streaming TV (FAST) channels like Ion and NWSL Plus, along with events broadcast by other NWSL rights holders, including Amazon’s Prime Video, ESPN and CBS Sports.
“With the popularity of women’s sports soaring, we’re focusing on amplifying the talent that makes it all happen,” said Joe Franzetta, the Head of Sports at Roku. “Curating a dedicated zone for the NWSL is another step in our mission to champion female athletes, their record-breaking achievements, and their inspiring stories.”
“We’re excited to partner with Roku and leverage their extensive platform and sports discovery user experience to bring NWSL matches to more fans than ever,” Julie Haddon, the Chief Marketing and Commercial Officer at NWSL, said in a statement. “This collaboration is an important step in making it even easier for our growing audience to engage with the league.”
The NWSL Zone is accessible through the Sports Zone, Women’s Sports Zone and Soccer Zone menus. It marks the first time Roku has offered a dedicated section of its streaming TV platform for women’s league sports. Other sports zones include one launched in September 2023 that connects football fans with games from the National Football League (NFL).
