Netflix attracted 32 million new global subscribers during the second quarter (Q2) of the year, according to a new analysis from Parrot Analytics.
The figure counts the gross net additions to Netflix, and doesn’t take into account any churn at the platform, meaning the number can’t be factored into Netflix’s overall global subscriber count.
Netflix stopped reporting subscriber counts and related growth data earlier this year, with the streamer choosing to focus on engagement data as it grows out its advertising business. In January, Netflix said it had more than 300 million paid active accounts, the last definitive figure offered before the company stopped reporting that data.
In June, Ampere Analysis said a deal between Netflix and French broadcaster Canal Plus would help boost the company’s global subscriber count by at least 8 million on account of the platform bundling its streaming service with one of Africa’s biggest pay TV providers.
The deal helped Netflix outpace other American media companies with global streaming platforms in terms of gross customer additions during Q2, Parrot said. The Walt Disney Company’s Disney Plus saw 16 million gross subscriber additions during the period, while Warner Bros Discovery’s (WBD) Max, now HBO Max once again, and Discovery Plus grew by 15.5 million, according to Parrot data.
On Friday, Parrot said premium content catalogs at all three services were helping to attract and retain subscribers. At WBD, legacy titles with at least six seasons accounted for 36 percent of retained subscribers in the United States and Canada, even though those shows account for just 20 percent of WBD’s overall content catalog.
