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New digital network Digi TV to launch in late September

(Graphic by The Desk)

A new digital television network called Digi TV began broadcasting earlier this month in several major markets ahead of a more formal launch slated for later this month.

The network is expected to air a slate of general entertainment, knowledge and lifestyle shows, according to a teaser trailer that has aired on a loop on the digital sub-channels of Univision and Unimas stations in several markets, including Dallas, Houston and Sacramento.

Shows that are expected to air on Digi TV include:

  • Blue Heelers (Australia)
  • City Homicide (Australia)
  • Country House Rescue (UK)
  • The Gadget Show (UK)
  • The Island with Bear Grylls (UK)
  • Midsomer Murders (UK)
  • The Renovators (Australian)
  • The Restoration Man (UK)

Few details are known about the company that is operating Digi TV: According to its website and legal filings reviewed by The Desk, the network’s owner is listed as Net X Holdings, LLC, a company that registered earlier this year as a for-profit corporation in Delaware and as a foreign-owned limited liability company in Georgia. An address for the company’s Georgia location returned to a generic office building in Atlanta that is associated with a wide range of other, non-affiliated businesses.

A job listing found by The Desk said Net X Holdings was “founded by a team of broadcast veterans with successful networks under their belts,” but the identities of those broadcast veterans was not available.

It was not clear if Net X Holdings was related to a similarly-named investment company based in Malaysia that specializes in research and development with a specific focus on technology and software.

Digi TV is expected to formally debut on September 27.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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