Results for: onsumer Direct channel
WARC: Midterm election, World Cup to boost ad spending in U.S. during 2026
WARC Media forecasts global ad spend will rise 8.9 percent to $1.19 trillion this year, with the U.S. contributing more than one third of total investment.
Sling TV relaunches Weekend Pass as 3-Day Pass
Sling TV has relaunched its Weekend Pass as the 3-Day Pass, allowing anyone with $10 to buy short-term access to ESPN, CNN, TNT and other channels in Sling Orange.
PubMatic, Brightline partner on connected TV ad formats
PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic platform.
Netflix agrees to acquire Warner Bros Discovery for $82.7 billion
Netflix has agreed to buy WBD’s studio, streaming platforms and IP for nearly $83 billion, contingent on WBD spinning off its cable networks by Q3 2026.
CNBC to roll out new logo on December 13
Versant has lifted the curtain on a new logo for its business affairs network CNBC that moves away from the branding of NBC Universal while committing itself to a digital-first future.
Versant to launch MS NOW subscription service with live news, events
Versant will launch the progressive equivalent of Fox Nation next summer, just in time for the midterm election.
In frigid pay TV environment, Philo bundles up
Philo is sticking with its focus of delivering entertainment-based channels and content as it incorporates more FAST channels and network-owned apps into its service.
FUTURE OF VIDEO
Netgem unveils PLEIO, first standalone Freely-capable device
Netgem has introduced the first standalone CTV device that brings the capabilities of Freely to existing TV sets in the United Kingdom.
Sling offers $1 Day Pass to ESPN after courtroom win against Disney
On Tuesday, a federal judge denied Disney's request for a preliminary injunction, which would have forced Sling to stop offering the Day Pass while the lawsuit played out.
Hub: Streamers turn to YouTube when traditional platforms underwhelm
Streamers are turning to YouTube when they can't find things to watch on other apps, according to a new consumer survey.
Disney, YouTube TV reach deal to restore ESPN, ABC
Google and Disney have reached an agreement that allows ESPN, ABC and other networks to be restored to YouTube TV.
Verizon to eliminate 15,000 jobs as part of corporate restructuring
Verizon is moving forward with a plan to issue pink slips to as many as 15,000 workers as the company refocuses its efforts around growth business units.