Results for: onsumer+Direct+channel
Amazon ad revenue helps boost profit during Q2
Amazon's advertising business was one of many bright spots in the company's second quarter (Q2) earnings report released on Thursday.
CNN ends July as one of cable’s top-performing networks
CNN finished July as one of the top five cable networks in overall, total-day viewing, according to data released by Nielsen this week.
Televisa-Univision posts revenue dip, Vix adds subscribers during Q2
Q2 profit grew even as revenue shrank; Vix Plus topped 10 million global subscribers, and U.S. revenue rose as a new deal with Disney expanded the company's linear footprint.
Broadcast group, SiliconDust trade blame over NextGen TV DVR issue
An industry consortium says SilliconDust's decision to use Huawei chips is the reason why its HDHomeRun tuners can't decode encrypted signals.
HP to launch advertising platform on PCs, streaming video app
The company hopes to use insights from its desktop and laptop computers to help advertisers target PC and streaming video users.
Dr. Phil’s media company Merit Street declares bankruptcy
The company was unable to secure a new round of funding; separately, Merit Street Media is suing distribution partner Trinity Broadcasting for breach of contract.
Parks Associates: Shoppable TV growing in popularity
While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too.
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Netflix strikes linear TV deal with TF1 Group in France
French subscribers of the streaming platform will have access to TF1's linear TV channels and on-demand content, starting in 2026.
Bango buys a black hole to demonstrate “subscriber acquisition” strategies
Executives feel direct marketing like search and social media ads are producing few results.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.