Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.
Nielsen: Streaming chips away at broadcast lead during Christmas month
Streaming platforms continued to chip away at broadcast and cable television's lead in terms of time spent with TV platforms during December.
RATINGS
Netflix: Christmas Day NFL game is most-streamed in U.S.
The match-up averaged 27.5 million viewers and peaked at 30 million, according to Nielsen data cited by Netflix.
RATINGS
Ampere: Holidays shoppers flock to streaming deals, but churn remains a problem
Ampere found most holiday-acquired subscribers cancel a service quickly, with few retaining customers long-term.
DATA
Prime Video sets Thursday Night Football record with Lions-Cowboys game
Amazon set a viewership record for its Thursday Night Football telecast between the Detroit Lions and the Dallas Cowboys, which drew nearly 20 million sports fans.
Stingray launches new music channels on Amazon Prime Video
Stingray says it has inked a new deal with Amazon that will see several of its own channels offered through Prime Video for free.
Amazon launches AI-powered recaps feature on Prime Video
Prime Video has rolled out AI-powered Video Recaps in beta to summarize key plot points before new seasons.
Nielsen: Sports creates parity between traditional, streaming TV in October
NFL games and other sports helped lift broadcast TV's share of viewership during the measurement month of October, according to Nielsen.
THE GAUGE
Parks: Netflix retakes title as top premium streamer in U.S. homes
Netflix surpassed Amazon's Prime Video to become the top premium streaming app by subscriber count in 2025.
Amazon: Prime Video ad tier grows to 315 million users
The data point was released as part of a broader presentation on Amazon's connected TV ad products and innovations.
Amazon brings local TV advertising to Prime Video
Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.
Bango: Americans prioritize streaming apps in budgets
Americans are cutting back on certain household-related spending to maintain access to streaming services, according to Bango.
DATA
Comscore: Viewers see little difference between TV networks, streaming apps
Roku remains a dominant connected TV platform; Smart TV makers are winning the battle for FAST viewers.