The deployment of HBO Max on Comcast’s video platforms comes more than 6 months after the companies said Comcast offer access to the streaming service as part of a customer’s HBO subscription billed through the cable company.
“The addition of the HBO Max app is another example of how we make it easier for customers to find their favorite live, on demand or streamed entertainment,” Rebecca Heap, an executive in charge of Comcast’s video and entertainment services, said in a statement on Tuesday.
Heap said customers can access HBO Max with their X1 or Flex voice-enabled remote control. Comcast customers will have to pay for HBO Max as part of their pay TV or Internet subscriptions in order to access the service on their X1 or Flex set-top boxes.
HBO Max’s rollout on Comcast’s set-top boxes comes as the streaming service is set to debut the Warner Bros. theatrical film “Wonder Woman 1984” on Christmas Day. A slate of other theatrical films are scheduled to be released once every three weeks in 2021.