Streaming pay television service Vidgo has added hundreds of TV shows and movies from Cinedigm to its on-demand library, the company said in a statement on Tuesday.
The deal makes Vidgo the first virtual multichannel video provider (vMVPD) to offer Cinedigm’s TV content to its subscribers.
The content comes from a variety of brands, including the El Rey Network, the Bob Ross Channel, Fandor, Screambox, RetroCrush, Dove, AsianCrush, Comedy Dynamics and others.
The announcement of the Cinedigm content was included in a press release that revealed Vidgo’s new user interface, which rolled out on several streaming platforms earlier this month. The user interface improvements also included a new word mark, which was first used on Vidgo’s exclusive news and commentary program “Shock and Awe,” hosted by former Fox News Channel personality Bill O’Reilly.
“We have reimagined what easy access to an affordable streaming service should look like,” Derek Mattsson, Vidgo’s chief executive, said on Tuesday. “With Vidgo’s app available on the most popular connected TV and streaming devices – including Roku, Vizio, Amazon Fire TV, Apple TV, as well as Android and iOS mobile devices – our subscribers now have unlimited access to their favorite shows, sports and news at home and on the go.”
Vidgo offers four packages of live channels and on-demand content. Its base package, which the company calls “Vidgo Plus,” serves up more than 110 live channels of content from Paramount Global, the Discovery side of Warner Bros Discovery, the Walt Disney Company, TelevisaUnivision, A+E Networks and others for $60 a month. The “Vidgo Premium” package increases the number of channels to over 150, including NFL RedZone and other specialty sports channels, for $80 a month.
The Spanish-language “Vidgo Mas” package with 45 general entertainment, news, lifestyle and sports networks costs $40 a month, while a package called “Vidgo Ultimate” combines Vidgo Mas with Vidgo Plus at a cost of $100 a month.
Earlier this year, Mattsson said Vidgo’s programming choices were deliberately chosen in an attempt to appeal to middle American cord-cutters. Vidgo’s channels include college sports networks and right-of-center news and opinion channels, some of which can be difficult to find in other services.
“Our audience tends to be in rural areas of the country, so we’re trying to package our programming that is popular with that audience,” Mattsson said in an interview with this reporter for the website Fierce Video.
In early October, Vidgo found itself as the cheapest way to stream ESPN and other Disney-owned sports and entertainment networks after Dish Network was forced to remove the channels from its Sling TV streamer. The dispute lasted over the course of a weekend.