Paramount Global has formed a partnership with Delta Air Lines that will see travelers on flights from and within the United States getting free access to streaming service Paramount Plus.
The complementary access will be made available to members of Delta’s SkyMiles frequent-flyer membership program. Paramount said SkyMiles members on eligible flights will be offered the premium version of the service, which allows users to stream on-demand content like “Tulsa King,” “Top Gun: Maverick” and “Mayor of Kingstown” without advertisements. Typically, the premium tier of Paramount Plus costs $10 a month or $100 a year.
In a statement on Thursday, Paramount’s chief strategy officer for streaming Jeff Schultz said partnerships with consumer brands like the one forged with Delta give streaming services like Paramount Plus a greater ability to grow their user base. Paramount Plus currently has around 67 million users worldwide.
“Partnerships with some of the world’s largest and strongest consumer brands, such as the one we announced today with Delta, have been key to the market-leading growth of Paramount Plus by engaging new consumers with our unmatched streaming offering,” Schulz said. “With this deal, Paramount and Delta are bringing every SkyMiles Member the full breadth and depth of Paramount Plus, all while 30,000 feet above the ground.”
Paramount said the streaming service will be available on passengers’ personal, mobile devices like smartphones and tablets. Delta’s passenger planes are currently in the process of rolling out free Wi-Fi Internet service from Viasat on their domestic flights.
“Delta customers expect nothing but the very best each time they fly, and that includes industry-leading reliability, memorable service, engaging entertainment and – now – free, fast streaming Wi-Fi,” Ranjan Goswami, the senior vice president of customer experience design at Delta, said on Thursday. “Paramount not only represents the best of the streaming industry, but they also share our passion for delivering personalized experiences fit to individual customers in ways that bring the experience in the sky closer to what you would find at home.”
Several other airliners have forged pacts with premium streaming services to offer passengers best-in-class entertainment options while they fly in the United States.
Last December, JetBlue announced it would soon offer free access to content from Comcast’s streaming service Peacock on domestic flights. Two years ago, JetBlue also inked a deal with Fubo TV to offer the Fubo Sports Network to passengers, as well as an extended free trial when customers sign up during their travel.
