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Roku, CBS Sports to share Formula E race rights

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Matthew Keys
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mkeys@thedesk.net
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The opening lap of the 2010 Malaysian Grand Prix Formula 1 race. (Photo via Wikimedia Commons)
The opening lap of the 2010 Malaysian Grand Prix Formula 1 race. (Photo via Wikimedia Commons)

Streaming hardware maker Roku and CBS Sports will share the telecast rights to Formula E, the racing sport that features electric cars.

The deal announced on Tuesday will see the Roku Channel stream 11 Formula E races each season, starting in January 2024, with the events available for free. CBS Sports will offer five races per season.

The Sports Business Journal was the first to report on the deal.

The agreement marks the first time Roku has successfully clinched the rights to live sports telecasts for its streaming TV platform. The Roku Channel already has deals in place to offer sports-related programming, including a simulcast of “The Rich Eisen Show” and distribution of a National Hockey League streaming channel through the Roku Channel app.

As part of the deal, Roku will also begin offering the Formula E series “Unplugged” on the Roku Channel, as well as previews and highlights from all races, including those on CBS Sports.

The races offered through CBS Sports will be available on the CBS Sports Network cable channel as well as on Paramount Global’s streaming service, Paramount Plus.

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CBSCBS SportsParamount GlobalParamount PlusRokuThe Roku Channel
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About the Author:

Matthew Keys

Matthew Keys is a nationally recognized, award-winning journalist with over a decade of experience reporting on the business of media, broadcast television, streaming video platforms and emerging technology. He is the founder, publisher, and editor of TheDesk.net, a trusted source for in-depth news and analysis on the evolving media landscape.

Matthew’s reporting has appeared in major industry outlets, including StreamTV Insider, Digital Content Next and KnowTechie, where he covers topics at the intersection of journalism, streaming services, and digital media innovation. Throughout his career, he has held editorial roles at respected organizations such as Thomson Reuters, Tribune Media, the Disney-ABC Television Group and McNaughton Newspapers.

Known for his accuracy, clarity, and deep industry insight, Matthew continues to provide reliable reporting and thought leadership in a rapidly changing media environment. His work is frequently cited by industry leaders, analysts, and trade publications.