The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Study: Brits spend 30 minutes per day looking for streaming content

Photo of author
By:
»

mkeys@thedesk.net

Share:
The electronic program guide for the forthcoming British streaming service Freely. (Courtesy photo)
The electronic program guide for the forthcoming British streaming service Freely. (Courtesy photo)

An uptick in streaming options in the United Kingdom has had one unfortunate side effect: British television fans are having to spend more time in their day searching through apps in pursuit of something to watch.

According to a new survey released by electronics retailer Currys this week, the majority of British adults spend around 30 minutes looking for something to watch on video services, with around 10 percent of adults surveyed admitting they spend up to two hours per day in pursuit of the perfect series or film.

Around 60 percent of British adults say they give up on looking for a film or TV series to watch after they spend a significant amount of time scrolling through apps. Others said they experienced anxiety if they couldn’t find the precise show or movie to watch at any given time.

What you watch is a significant investment of time and people don’t want to make the wrong choice,” Dr. George Fieldman, a consultant psychologist interviewed by Currys for the survey, said in a statement. “Ihas to be worthwhile to justify spending that time which could be spent elsewhere. Those that suffer from anxiety are more likely to experience choice paralysis. This usually happens because making the right choice is important for them, and they overestimate the impact of making the wrong decision.”

Those who are unable to find something to watch after a set period of time can feel frustrated or angry, according to Currys.

Never miss a story

Get free breaking news alerts and twice-weekly digests delivered to your inbox.

We do not share your e-mail address with third parties; you can unsubscribe at any time.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
TheDesk.net is free to read — please help keep it that way.

We rely on advertising revenue to support our original journalism and analysis.
Please disable your ad-blocking technology to continue enjoying our content.Learn how to disable your ad blocker on:
Chrome | Firefox | Safari | Microsoft Edge | Opera | AdBlock plugin

Alternatively, add us as a preferred source on Google to unlock access to this website.

If you think this is an error, please contact us.