Technology firm Bango has integrated the Walt Disney Company’s flagship streaming service Disney Plus into its Digital Vending Machine for telecom partners.
The integration of Disney Plus allows partner telecom services like Verizon and BT Group to offer their customers access to Disney Plus, either through wholesale purchase arrangements, a bundle or through some other means.
Verizon utilizes Bango’s Digital Vending Machine to power its subscription marketplace called Verizon Plus-Play (stylized as Verizon +play). Through the platform, Verizon offers access to a number of subscription-based products and gives customers the ability to purchase unique bundles like Netflix and AMC Plus at deep discounts.
Verizon has long offered certain wireless and home Internet users access to the Disney Plus bundle, which includes two other streaming services, Hulu and ESPN Plus. It isn’t clear if Verizon would transition those users over to the version of Disney Plus that is being offered through Bango.
That said, other companies that utilize Bango’s Digital Vending Machine now have the same opportunity to offer free or discounted access to Disney Plus as Verizon, should they choose to do so. The Digital Vending Machine also includes access to streaming services like Max and Britbox, along with non-video subscription services like Uber One.
“Disney Plus is already a top entertainment choice for consumers worldwide, and making the service available through Bango will provide more opportunities to reach new customers and further expand its already impressive membership base,” said Anil Malhotra, the Chief Marketing Officer at Bango, said in a statement this week. “As indirect subscriptions continue to grow, Bango ensures a seamless and quick solution for market-leading products and services.”
In an interview with The Desk earlier this year, Bango’s Vice President of Marketing Giles Tongue said the company had a mission of managing “half a billion subscriptions globally,” which he said was an open-ended goal and could take shape in a number of different ways, based on the desires of its telecom partners and others.
“We’re agnostic about the partnerships on both ends — to us, it’s one company’s product or service being sold by another company,” Tongue said. “We bring those partnerships to the real world, and make those transactions happen. We can go broad, or we can go niche.”
