EverPass Media has struck a deal with the National Football League (NFL) and streaming service Netflix to provide two Christmas Day football games to bars, hotels, restaurants and other commercial establishments that are open on the holiday and who want to offer the games to their patrons.
The games will be exclusive to stream through the EverPass platform for commercial businesses, while Netflix remains the exclusive distributor of the games for consumers. EverPass already distributes the NFL Sunday Ticket package to bars, restaurants and hotels on behalf of the NFL and YouTube, after the package moved from DirecTV for Business earleir this year.
“We’re excited to be the first to partner with Netflix to help deliver these marquee games to the commercial market,” said Alex Kaplan, the CEO of EverPass Media. “This partnership, along with other NFL content distribution, is a strong point of validation for EverPass as we continue to focus on bringing premium sports content to commercial businesses, revolutionizing viewership for rights-holders and business owners alike.”
Kaplan said out of home viewership of football games ” continues to be a contributor to growing audience figures, especially around the holidays,” though he did not cite specific data to this effect.
“Having this content is essential for bar and restaurant owners across the country, and we’re proud that we continue to build a robust content library and streaming platform to make accessing this content seamless for our customers,” Kaplan continued. “We look forward to working with Netflix on one of the biggest game days of the year to deliver these matchups to a wider audience.”
Netflix will offer two Christmas Day match-ups this year: The Kansas City Chiefs will take on the Pittsburgh Steelers at 1 p.m. Eastern Time, and the Baltimore Ravens will battle the Houston Texans at 4:30 p.m. Eastern Time. Both games will be available to all Netflix subscribers, including those who pay for the ad-supported tier of service.
Businesses, however, won’t be able to use a Netflix subscription to stream the games, because the service’s distribution rights are for residential subscribers only. Instead, they’ll need to sign up for EverPass, which also offers access to NFL Sunday Ticket, live sports from Comcast’s Peacock, Major League Soccer and other premium athletic competitions.
EverPass was founded last year, and has a consortium of owners and financial backers, including RedBird Capital, 32 Equity, the NFL and TKO Group Holdings.
