South Korean conglomerate Hyundai Group and its technology and appliances subsidiary has deepened its partnership with Roku by launching eight new smart TV models that are powered by the Roku operating system.
The TVs are now available in leading electronics and appliance retailers in Mexico, and range in sizes and features.
Three models — 32-inches, 40-inches and 43-inches — have full high-definition screens powered by LED backlights, while two other models — 55-inches and 58-inches — include ultra-high definition (UHD/4K) LED panels. Two premium QLED models come with 50-inch and 60-inch screens each.
The cheapest TV costs around MX $3,200 (around U.S. $160) and go all the way up to MX $9,500 (around U.S. $472).
“Hyundai Corporation, through its Consumer Electronics division, has expanded into Latin America, offering cutting-edge technological solutions within reach of Mexican consumers, with high-resolution televisions, surround sound, and compatibility with other home devices,” Jorge Olaya, the Chief Commercial Officer of Hyundai Electronics’ Latin American business, said in a statement. “Hyundai Electronics’ partnership with Roku in Mexico will allow us to offer the market the best connectivity and entertainment experience.”
The launch of Hyundai-built Roku TVs in Mexico comes about two months after both companies struck a deal to launch a range of smart TVs powered by Roku in Peru. Hyundai has been making smart TVs in Peru for more than 14 years, and recently joined the Roku TV Licensing Program to begin offering Roku-powered TVs there.
Roku TVs in Mexico have access to more than 4,000 free and premium streaming apps, and a regionalized version of The Roku Channel includes more than 80 free content streams.
“As the leading TV streaming platform in Mexico, we remain
committed to offering the best entertainment experience through an
intuitive and easy-to-use operating system,” Luis Bahena, an executive in charge of Roku’s business in Mexico, said in a statement. “To this end, we are strengthening our collaboration with local brands, thus driving the growth of the streaming ecosystem as a whole.”
