Charter Communications and Cox Communications have agreed to a merger that would create one of the largest pay television and broadband Internet companies in the country.

Under the proposed deal revealed on Friday, Charter will acquire Cox’s fiber, managed information technology and cloud businesses, and Cox will transfer its residential cable business to a holding company bearing the Charter name, the companies said.

If the transaction is approved by regulators, the combined company will bear the Cox name while keeping in place the Spectrum brand for residential and enterprise telecommnuications services.

“We’re honored that the Cox family has entrusted us with its impressive legacy and are excited by the opportunity to benefit from the terrific operating history and community leadership of Cox,” said Chris Winfrey, the President and CEO of Charter. “Cox and Charter have been innovators in connectivity and entertainment services – with decades of work and hundreds of billions of dollars invested to build, upgrade, and expand our complementary regional networks to provide high-quality internet, video, voice and mobile services.”

Winfrey continued: “This combination will augment our ability to innovate and provide high-quality, competitively priced products, delivered with outstanding customer service, to millions of homes and businesses. We will continue to deliver high-value products that save American families money, and we’ll onshore jobs from overseas to create new, good-paying careers for U.S. employees that come with great benefits, career training and advancement, and retirement and ownership opportunities.”

Those last few lines are meant to curry favor with officials within the Trump administration, who have expressed a willingness to adopt fewer regulations on corporate America, so long as they prioritize American jobs and wealth first.

It is far from certain whether the Charter-Cox transaction will actually get regulatory approval. Charter already has an outstanding agreement to acquire the assets of Liberty Broadband, the company that owns Alaska-based telecom provider GCI Communications.

The acquisition would effectively end decades of family ownership for Cox, which started in the early 1960s as a single cable outlet and grew to become a multi-state provider of cable TV, phone and Internet service.

“Our family has always believed that investing for the long-term and staying committed to the best interests of our customers, employees and communities is the best recipe for success,” Alex Taylor, the Chairman and CEO of Cox Enterprises, said on Friday. “In Charter, we’ve found the right partner at the right time and in the right position to take this commitment to a higher level than ever before, delivering an incredible outcome for our customers, employees, suppliers and the local communities we serve.”

If approved, Winfrey will remain as the President and CEO of the newly-formed Cox, whiel Eric Zinterhofer, the current chairman of Charter’s Board of Directors, will become the lead director on the board. Taylor will join the board as its new Chairman.

“Charter’s board and I are excited about this transaction and very supportive of Alex stepping into the board Chairman role,” Zinterhofer said. “The combination of Cox Communications with Charter is an excellent outcome for our collective shareholders, customers, employees and the industry.”

The companies asserted that a merger will help both compete in an industry that has seen new broadband challengers from fixed wireless and satellite-based services. Cox already has 12 million fiber passings and 6 million existing broadband customers; Charter has around 30 million Spectrum broadband Internet subscribers.

On the service side, Charter said Cox customers will get access to simple and transparent pricing and packaging structure through Spectrum, which allows them to switch out of Charter’s services at any time, given that there are no contracts.

Charter has also committed to maintaining a U.S.-based customer service, and to credit customers who experience service disruptions longer than two hours — which is already the practice at Spectrum, but something Cox customers will appreciate if the merger is allowed.