Key Points
- LG Ad Solutions launched Agentiv, an AI platform to improve workflow automation and data collaboration across its ad tech operations.
- Agentiv supports more than 20 AI agents that streamline media planning and creative review.
- Select advertisers will beta test a data collaboration agent for privacy-safe audience insights and campaign evaluation.
LG Ad Solutions has launched Agentiv, a new artificial intelligence platform designed to enhance the company’s connected TV (CTV) advertising technology and streamline collaboration with brand partners.
The platform, announced last week, introduces a unified AI framework that supports both internal and external agents across LG Ad Solutions’ business operations, enabling greater workflow automation, campaign optimization and data accessibility.
“We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology,” Dave Rudnick, the Chief Technology Officer at LG Ad Solutions, said in a prepared statement. “Agentiv provides a unified platform for developing and deploying agents across multiple business functions, helping streamline internal processes and strengthen how we collaborate with clients.”
Agentiv is already powering more than 20 AI-driven agents that manage key operational workflows, including a media planning agent that generates feasibility reports based on campaign parameters and a creative review agent that assists in ad approval processes, LG Ad Solutions said. These applications have reportedly improved efficiency across campaign planning and creative management while laying the groundwork for new client-facing capabilities.
As part of its rollout strategy, LG Ad Solutions plans to launch Agentiv with select advertisers as part of a limited beta run. The pilot phase will introduce a data collaboration agent that allows participants to securely combine their customer data with LG Ad Solutions’ audience insights in a privacy-compliant environment. This will help advertisers identify target segments and evaluate campaign performance more effectively, LG Ad Solutions said.
Agentiv’s key features will include natural language querying that lets users access campaign data through conversational prompts, persona-based permissions for secure data access among agencies and partners, clean room integration for privacy-focused collaboration and optimization tools that support data-driven decision-making in real time.
LG Ad Solutions said the launch is part of a broader strategy to embed AI throughout its advertising ecosystem, following industry trends that prioritize automation, precision targeting and improved campaign transparency.
“We’re entering an AI-first era in ad tech, and brands can’t afford to sit on the sidelines,” Rudnick noted. “Choosing the right partners means looking for those who are investing now, building resilient foundations, and embracing AI to help advertisers navigate what comes next. Agentiv is our commitment to being that partner.”
