Key Points
- Amagi has unveiled Newspulse, an AI tool that converts broadcast news into social media clips and digital content.
- The platform automates video editing, captioning and formatting while allowing editorial review before publishing.
- Amagi says the tool can reduce costs and speed up digital distribution as news consumption shifts online.
Amagi has unveiled a new tool called Newspulse that uses artificial intelligence to help television stations convert their news broadcasts into social media clips, the company announced on Tuesday.
Newspulse is positioned as an end-to-end solution that replaces what Amagi describes as a fragmented workflow of point tools typically used by newsrooms. The platform ingests live broadcast feeds and archived video, identifies individual story segments in real time and converts them into platform-ready formats for distribution across social and digital endpoints.
The system uses AI-driven object tracking and scene analysis to dynamically reframe video into multiple aspect ratios, including 16:9, 9:16, 4:5 and 1:1, while preserving key visual elements such as on-screen talent, graphics and lower-thirds. It also generates captions and post metadata tailored to specific platforms, allowing clips to be published within minutes without manual editing.
In addition to creating standalone clips, Newspulse can assemble multiple segments into longer-form news bulletins, enabling broadcasters to produce digital-first programming with minimal incremental effort. The platform includes human-in-the-loop controls, allowing editorial teams to review and approve content before distribution.
Newspulse is currently being tested with a handful of news partners, which Amagi did not name. The platform is expected to launch more broadly in June, and will be demonstrated at an upcoming trade show.
Amagi said the system is built around a policy-driven framework intended to address longstanding concerns about AI use in news production. News organizations can define brand voice, editorial standards and content priorities, which the AI uses as guardrails when processing and packaging content.
Srividhya Srinivasan, the co-founder and Chief Technology Officer at Amagi, said the approach is designed to preserve editorial oversight while automating time-intensive production tasks.
“The newsroom’s historical hesitation around AI has centered entirely on the fear of losing editorial control and brand integrity,” Srinivasan said in a statement on Tuesday. “Our policy engine ensures the AI operates strictly within those guardrails, enabling automation without compromising standards.”
Amagi said the platform could help reduce operational costs tied to manual video editing while enabling faster distribution to digital platforms where younger audiences are increasingly consuming news.
