Streaming continued to chip away at broadcast and cable television’s share of time spent with TV in July, with the sector accounting for nearly 50 percent of all viewership that month.
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Streaming video platforms surpassed the collective efforts of broadcast and cable television channels as the most-used medium for watching TV in May.
Traditional linear TV continued to dominate over streaming, with news and sports boosting broadcast and cable TV platforms.
Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported platforms across TV, according to Nielsen.
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
YouTube leapfrogged Disney on Nielsen’s monthly Media Distributor Gauge for the second time since the measurement firm began releasing the report nearly two years ago.
The championship NFL game, the NHL 4 Nations Face-Off and cable news drove time spent with traditional TV during the month.
NFL and college football programming, plus other live events, helped lift traditional TV’s share of viewership over streaming’s lead in January.
The measurement firm attributed the change to the integration of content across Disney Plus, Hulu and ESPN Plus.
Linear TV captured more than 46 percent of total TV time in December, compared with streaming’s 43 percent.
The U.S. presidential election and the World Series helped drive higher interest in television during the measurement month of November, according to Nielsen.
Broadcast and cable television channels and platforms captured the majority of time spent with TV in October.
Despite the start of the NFL season, the broadcasting versus streaming landscape barely changed in September, according to the latest report from Nielsen.
Traditional linear channels accounted for more than 48 percent of total time spent on TV, according to Nielsen’s latest “The Gauge” report.
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
Streaming continued to chip away at traditional TV’s market share in June, according to Nielsen’s latest The Gauge report.
Streaming accounted for nearly 38 percent of all television watching in the United States last month, up from 34 percent last year.
The free streaming service captured 1.1 percent of the domestic television audience in May.
Tubi surpassed Pluto TV last month to become the most-watched FAST service in America, Nielsen said on Thursday.