Wallet-friendly streaming television service Philo published a cryptic post on social media this week that is tied to a larger brand identity refresh, The Desk has confirmed.
The new brand identity will be slowly revealed through a treasure map-like campaign on Philo’s Instagram channel between now and September 4th, a Philo spokesperson confirmed on Friday.
“We’re thrilled to launch our new look and feel through a slow reveal using a treasure map theme,” Noor Ramay, the Head of Social at Philo, said by email. “This concept was born from our desire to connect with the Philo community in a way that’s both playful and engaging, much like our brand. Instagram is the perfect platform for reaching both loyal and potential subscribers, and making them part of the journey. We can’t wait to share the new Philo with you—follow along for the final unveiling!”
The brand identity refresh is part of a larger overhaul at Philo that also involves updates to the company’s streaming TV apps, some of which have already rolled out to users. The Desk noticed tweaks to Philo’s user interface on Apple devices two weeks ago, to include improved labels for on-demand and recorded TV content and an updated homepage that includes a recommended content row with movie poster-style artwork.
A spokesperson for the streaming service confirmed further updates are coming over the next few weeks across platforms that support Philo. Further details are expected to be released next week.
Since 2017, Philo has offered a handful of general entertainment, lifestyle and knowledge cable TV channels from programmers like Paramount Global, Warner Bros Discovery, AMC Networks and A+E Networks — which are also among Philo’s lead investors — at a price that comes in far under what traditional cable and satellite offerings. Currently, a subscription to Philo costs $28 per month, making it one of the most-affordable cable-like streaming services on the market. Among the cable channels included in Philo are A&E, History Channel, AMC, BBC America, Comedy Central, Nickelodeon, Paramount Network, MeTV Toons, Heroes & Icons, MTV, TV Land, BET, Cleo TV and Aspire. The base package also includes complementary access to the ad-supported tier of AMC Plus, with content available to stream within the Philo app.
Over the past few years, Philo has beefed up its entertainment offerings by bringing on board additional programming partners that operate free, ad-supported streaming TV (FAST) channels, integrating FAST streams like the Bob Ross Channel, AMC Thrillers, Love Nature, Cinevault and Nosey. Recently, Philo updated their service to allow streamers to access the FAST channels without a paid subscription.
