Spanish-language broadcaster Televisa-Univision (stylized as TelevisaUnivision) saw its stateside business continues to gain momentum with a 2 percent increase in income during the fourth quarter (Q4) of 2024.
Growth in the U.S. business was attributed to a “record-breaking year in sports” and higher political advertising interest, the company said in a note to investors on Thursday. Political advertising clocked in at $70 million during the quarter.
Total revenue clocked in at $835.5 million during Q4 and $5.1 billion for 2024, the company said. Its full-year revenue increased 3 percent compared to 2023, while its revenue for Q4 was up 2 percent.
The company’s streaming service, Vix, logged its second consecutive financial quarter of profit. For the year, subscription and licensing revenue climbed 3 percent to $1.9 billion, of which $1.3 billion was attributed to Televisa-Univison’s stateside business. Subscription licensing and revenue climbed to $500 million in Mexico last year.
Operating expenses grew to $3.5 billion in 2024, the result of continued investments in Vix, an expansion of third-party advertising sales in Mexico and higher sports-related costs associated with the Copa América soccer tournament. In Mexico, Televisa-Univision also broadcast the 2024 Summer Olympic Games and Super Bowl LIX, and there were costs associated with licensing and broadcasting those athletic events, too.
In the U.S., advertising revenue grew 1 percent to $476 million during Q4, lifted in part by an uptick in political advertising interest. In Mexico, advertising revenue declined 4 percent to $377 million — however, the company said advertising revenue grew 10 percent when taking into consideration foreign exchange rates.
“2024 was a year of continued momentum for TelevisaUnivision, and my early days at the helm have reinforced the tremendous opportunity ahead of us,” Daniel Alegre, the CEO of Televisa-Univision, said in a statement. “The recent U.S. election cycle underscored the power and influence TelevisaUnivision has to deliver the Hispanic vote through our reach and connection with the community. With our newly unified organizational structure, we are fully harnessing the strengths of Univision in the U.S. and Televisa in Mexico to drive further connectivity and expand our impact as a global content leader.”
Alegre affirmed that Televisa-Univision continues to broadcast and distribute on streaming “the best Spanish language content — from dramas and comedies, to live sports, news and events — and we will continue to be steadfast in delivering the most dynamic offerings for our audience and the most impactful solutions for our commercial partners.”
