Spanish-language broadcaster Entravision Communications has parted ways with Jeffery Liberman, the company’s President and Chief Operating Officer, The Desk has learned.
Liberman was notified this week that his employment with Entravision was ending, capping a career that spans nearly two decades with the Spanish media company.
Liberman’s biography was removed from Entravision’s website Friday morning. A successor has not yet been named.
He began his broadcasting career in the early 1970s. In the early 1990s, he joined Latin Communications, growing the company’s portfolio of stations from two outlets to nearly two dozen during his decade-long career there.
Latin Communications was acquired by Entravision in 2000, and Liberman moved over to the company as its President of the radio division.
Entravision promoted Liberman to Chief Operating Officer in 2012, where he was tasked with overseeing the company’s dozens of Spanish-language radio and TV stations across the country.
Today, Entravision is the largest independent owner of Univision and Unimas-affiliated TV stations across the country (Univision owns the majority of its local TV stations), with the company also operating a handful of Fox and CW Network affiliates in a handful of markets. Entravision also owns KMIR (Channel 36), the NBC affiliate for Palm Springs.
Like other broadcasters, Entravision has struggled with a downturn in the traditional TV and radio advertising sector brought on by shifting budgets that now favor connected audio and video platforms. Still, over the past year, Entravision’s stock price has increased nearly 33 percent, a sign from Wall Street that the company was starting to turn things around. Year to date, Entravision’s stock price has been relatively flat at just under $3 per share.
Last November, Entravision CEO Michael Christenson said the company was seeing robust interest in its advertising technology and services business unit as Entravision made stronger investments in its sales capacity.
