DIRECTV
DIRECTV is a pay television company that offers video services over satellite and through the Internet. The company is owned by private equity firm TPG Capital; it was partially or fully owned by AT&T between 2015 and early 2025.
See also: DIRECTV Advertising • DIRECTV for Business
WBD: Pay TV bundles hurt domestic streaming ARPU during Q1
Pay TV bundles helped grow WBD's domestic subscriber count during Q1, but it also impacted a key financial indicator used by analysts to evaluate the health of its streaming business.
Antenna: DirecTV genre-based packages boosting pay TV sales
Genre-based packages launched by DirecTV earlier this year are accounting for a sizable chunk of new sign-ups, according to data from Antenna.
Baseball players go bald to promote DirecTV’s streaming TV platform
Several professional Major League Baseball players are sporting domes for DirecTV this season.
DirecTV adds NBC-owned streaming channels to free platform
DirecTV has struck a deal with Comcast's NBC Universal to add more than a dozen free streaming channels to its no-cost platform MyFree DirecTV.
DirecTV unifies product line-up under single brand identity
DirecTV has streamlined its satellite and streaming products under a single brand name, which offers greater choice and flexibility for TV and sports fans.
DirecTV Stream adds free access to Max in MyEntertainment package
DirecTV has unlocked access to the ad-supported tier of Max within its MyEntertainment package on DirecTV Stream.
DirecTV adding C-SPAN channels to genre-based MyNews package
Exclusive: DirecTV will bring two C-SPAN channels to its MyNews plan in early April, marking a rare instance of C-SPAN being available beyond a traditional pay TV bundle.
Fubo will share Texas Rangers sponsorship with DirecTV
DirecTV will provide the Rangers Sports Network feed that is displayed on TVs within Globe Life Field, and have its logo prominently displayed on the stadium's video billboard and LED ribbons.
DirecTV debuts regional sports add-on through MySports package
Subscribers in most major cities can add their local regional sports network to the MySports genre-based TV package.
DirecTV, Televisa-Univision renew distribution agreement
The agreement will see Televisa-Univision networks incorporated into a new Spanish-language programming tier.
DirecTV to sponsor SXSW Film & TV Festival
DirecTV will serve as a presenting sponsor of the South by Southwest (SXSW) Film & TV Festival in Austin, Texas this summer.
DirecTV announces new low-cost, genre-based TV packages
The new plans — called MyEntertainment, MyNews and MiEspañol — follow the launch of the sports-inclusive MySports package in January.