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An Apple TV remote control.

24i partners with Bitmovin on Advanced Advertising product

24i, the pioneering data-driven video streaming company, has selected Bitmovin, a leading provider of video streaming technology, as its go-to-market integration partner for its new Advanced Advertising solution, which will launch at NAB Show 2025.

The new Vizio Sports Zone collates live sporting events across channels and apps. (Courtesy photo)

Looper: Streamers shrug off sports on apps

Most TV fans surveyed by the data analytics firm said sports weren’t a determining factor in staying with or churning out of a streaming service.

The West Coast headquarters of Comcast and NBC Universal at 10 Universal City Plaza in Universal City, California. (Photo by Matthew Keys for The Desk)

Comcast Technology Solutions unveils Comcast Media360

Comcast Technology Solutions has introduced a new service that allows broadcasters and programming distributors to consolidate their legacy television, streaming video and social media efforts into a unified platform.